The Sochi Winter Olympics have finally wrapped, but the
theme is not quite over yet. McDonalds, one of the largest corporate sponsors
of the games that took place in Vancouver in 2010, launched a new marketing
campaign aimed at athletic eating.
The slogan that took over was, “Now, you don’t have to be an
Olympic athlete to eat like one.” Now, marketing campaigns among fast food
restaurants have never been known for their complete transparency, but this one
is particularly problematic for those that are looking for a healthy diet.
McDonald’s suggestion here is that Olympic athletes gained
their success from a diet filled with Big Macs and French fries, but as any
nutritionist knows, this is far from the truth. In fact, many Olympic athletes
have gone on the record for adhering to a clean, organic diet to keep their
bodies performing at top levels.
Do not let the advertisements fool you. While McDonalds, and
many other fast food chains, have tried to promote healthy eating with alternatives
like salads, fruit, and milk, these are not the foods that Olympic athletes are
relying on to get their amazing bodies and strength.
Photos courtesy of FreeDigitalPhotos.net
No comments:
Post a Comment